In S1 and S2, they believed so hard they actually made it. In S3, the tone changes, Ted and his team's success means they also now have something to lose. 

FEEL - AN OPTIMISTIC TENACITY

Ted lasso proved his value to his players in the first two seasons. They now trust he can deliver not only a positive look at life but concrete results in the sport as well.

In Season 3, coach Lasso will continue to push his players and his friends to better themselves, on and off the pitch. We celebrate his dedication and focus with sleek and forthright art direction, images of work and celebration and clear topographic heavy messages. Let's not beat around the bush: Let's go Lasso!